Apple Passes on NAB 2008

In a disappointing statement from Apple PR yesterday, Apple confirms that they are not exhibiting at the NAB show this year. This is disappointing because I was expecting the release of Final Cut Server that they showed last year. Apple has pulled out of many events over the past few years, Macworld Boston and the subsequent Macworld NY for example. But this announcement smells different. The NAB show is not just another trade show. Believe me, I have worked shows that are real dogs for the exhibitors, DV Expo comes to mind, but NAB is NOT one of those shows. My guess is that Apple has no new products to showcase. No FC Server, no major FCP upgrades, no BluRay support. Apple probably figured that the expense of doing the booth without any major announcement seemed fruitless. Remember NAB 2006 when there was no Apple press event on the Sunday before the show? I do, and it seems like someone sucked the air out of the room. I still think NAB is a great show and worth attending.

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Leader of the NJFCPUG.

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